This converted tour bus turned into an agile, turnkey venue – one that told a cohesive visual and digital brand story while maintaining an inviting, and more personalized feel with multiple touch points. With event agency support by Drury Design, they also managed a tour with an itinerary and onsite experience at each stop.
Following a successful first leg of the tour, the campaign added more stops in more states. By the end of its two-year journey across the U.S., the Samsung Mobile Tour was host to a total of 125 corporate events and an attendance of over 19,000.
The tour gave visitors an opportunity to see Samsung’s technology hands-on
and learn about their benefits directly from subject matter experts.
Some of the spots the bus is visiting include GE and Marriott’s corporate offices, New York’s financial district and the above spot in New Jersey.
